In the Beginning
SUURV started with David McLennan and Shane Morris, two Founders who wanted to change the way IT services were delivered to small and medium businesses (SMBs). After years of running their own successful companies, they decided to conduct market research to determine whether business owners were satisfied with their IT service providers. The data they collected painted a grim picture. The vast majority believed that their IT company either offered no value to the bottom line or had negatively impacted it.
Since both Founders were tech-savvy individuals, they decided to start a company that would change the status quo. The challenge was to discover a way to offer Managed Services that exceeded individualized Corporate Standards and didn’t cause sticker shock. The Founders prototyped and beta tested several business models until they discovered one that worked exceptionally well for their clients.
David and Shane’s excitement began to soar into the stratosphere. Next, they needed a name for their new company that resonated with their core values and mission. In addition, it had to connect with the marketplace and convey the most important quality of their new IT company. Whiteboards were rolled in. Brainstorming sessions were launched. Pots of coffee were brewed. Then after several days of ideation and enthusiastic debate, the epiphany finally arrived. “Eureka!”
Our Unique Name
The name of the company was to be based on one powerful word, “SERVE.” The Merriam-Webster's Dictionary provides more clarity as to why:
- to be a servant
- be of use
- to be favorable, opportune, or convenient
- be worthy of reliance or trust
- to hold an office: discharge a duty or function
- prove adequate or satisfactory
- to wait on customers
The definition of “serve” described perfectly how David and Shane wanted to conduct their business—with a servant’s heart. Initially, the motto was, “If you want to be a leader, you must serve.” The Founders understood these principles and decided that all future team members would share these virtues. In other words, they are foundational to our culture.
The final decision to arise from the brainstorming sessions was how to spell the word, “serve,” both uniquely and with a creative flare. So on that day, it was written in stone. Our company became SUURV... still pronounced the same way, but trademarked for exclusivity.
Our Story Continues: Building a Great Company
Greatness requires service! That’s the big idea. The guiding principles of SUURV are reflected in these statements:
- Great results are achieved through the efforts of many. Nobody will follow you unless you serve.
- People will go further, faster, harder, and achieve more when they know you care. They know you care by your passion to serve.
- Anything achieved for oneself is only meaningful to that person. In contrast, the greatest achievements are those that impact the greatest number of people. To accomplishing anything great, you must first serve.
To all our future employees and customers: If it’s true that greatness requires service, then where must we begin?
- Listen more: Hold more meetings for the team, and fewer for yourself. Allow them to set the tone and raise issues that matter most in their world. This requires personal confidence and a lack of insecurity, but it will be appreciated more than you can imagine. The smartest leaders listen more than they speak.
- Be available: It’s meaningless for a leader to say they have an open-door policy but is seldom available to meet. Don’t overschedule time to get work done to the point of squeezing out time to be present with your team and customers. Be intentional about being accessible.
- Know your people: If you are only interested in their professional results, they won’t be interested in your mission. Get to know your team and customers on a more personal level. Take time to discover who they are outside of the work environment. What are their passions, family interests, and hobbies? You must see to be seen.