Technologies
Technologies
Microsoft Entra ID
Microsoft Entra ID
What Is Microsoft Entra ID?
If you've been using Microsoft 365 or Azure, you're probably familiar with Azure Active Directory (Azure AD) — the service that handles identity, authentication, and access control. In 2023, Microsoft rebranded Azure AD as Microsoft Entra ID, aligning it with the broader Microsoft Entra product family focused on identity and access management (IAM) across hybrid and multicloud environments.
While the name has changed, the core service remains the same. Microsoft Entra ID still provides secure sign-in, user management, multifactor authentication (MFA), conditional access, single sign-on (SSO), and device protection — all under the same licensing model as Azure AD.
So, why the change?
Why Did Microsoft Rebrand
Microsoft’s goal was to bring its identity solutions under a single, unified brand: Microsoft Entra. The Entra product family also includes Permissions Management and Verified ID, and reflects Microsoft’s expanded vision for identity security — not just within the Microsoft ecosystem, but across all cloud environments.
For most businesses, the transition to Entra ID is seamless. But understanding what it can do — especially for small to midsize businesses (SMBs) — opens up powerful opportunities for security, scalability, and simplicity.
How Microsoft Entra ID
Small and midsize businesses face the same identity challenges as larger enterprises. That’s where Entra ID offers real value. Here are a few of the features:
- Simplified, Secure Access: With Entra ID, employees can use single sign-on (SSO) to access Microsoft 365, third-party SaaS apps, and even on-premises tools — all from one place. That means fewer passwords, fewer login issues, and a lower risk of phishing attacks.
- Built-In Multifactor Authentication (MFA): Entra ID comes with native support for multifactor authentication, making it easy to protect user accounts from unauthorized access. Whether your team is in the office, remote, or hybrid, MFA adds an essential layer of protection without slowing things down.
- Conditional Access and Zero Trust: With Entra ID, SMBs can implement conditional access policies — only allowing logins from certain locations, devices, or times of day. This helps enforce Zero Trust principles, where every access attempt must be verified, regardless of location.
- Seamless Remote Work Support: Whether your team works from home, on the road, or across multiple locations, Entra ID helps maintain consistent, secure access to apps and files. It’s designed for the modern workplace.
- Automation and Scalability: From auto-provisioning new users to syncing with HR systems, Entra ID reduces manual tasks and makes it easy to scale as your business grows. You get enterprise-grade tools without the enterprise-sized complexity.
Why SMBs Trust
Microsoft Entra ID may be powerful, but it’s not always simple to configure, monitor, or optimize — especially when identity security is just one part of your business. That’s where SUURV Technologies comes in.
As a full-service Managed IT Service Provider (MSP), we help small and midsize businesses get the most from Microsoft Entra ID. We take care of:
- Initial setup and migration from legacy systems
- MFA and conditional access policy design
- Integration with Microsoft 365 and third-party apps
- Ongoing monitoring and security updates
- End-user training and support
We don't just manage your technology — we align it with your business goals. Whether you’re new to Microsoft cloud services or looking to level up your identity protection, SUURV provides the strategic support and technical expertise you need.
Don’t let outdated access policies or weak passwords put your business at risk. With Microsoft Entra ID and SUURV Technologies, you can protect your people, data, and reputation — without overwhelming your team.
Call (210) 874-5900 to talk to an identity security expert today. Click here to schedule a free IT assessment!
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